My book was published in Dutch in The Netherlands last year (Laat met je merk spelen), but I would like to gather more and new cases for the English version.
If you're a developer and you have some successful examples how games helped to achieve marketing objectives, let me know!
I categorized the best cases I could find in the marketingmix:
- Product (co-creation, pre-testing, in-game product sampling, virtual usage)
- Price (play for free, play for discount, play for prizes, play for points)
- Place (innovative distribution methods and new business models)
- Personnel (assessment, training, internal branding, vitality)
- Promotion (product placement, branded content, ingame advertising, visually adapted games or advergames)
Please feel free to download the free summary at www.brandnewplayground.com
And let me know what you think!
Bart
Announcements
Using games as a marketing tool
I am writing a book about how games can be used as a marketing tool, called 'A Brand New Playground'. If you have useful cases and examples let me know at www.gamingandbranding.com or www.brandnewplayground.com - Thanks so much!