[In this reprinted #altdevblogaday-opinion piece, Avalanche Studios' Asa Roos looks at what happens in your brain during the creative process, and suggests steps you can take to solve your project's problems.]
Nobody who knows me would deny that my approach to design and production is a fairly intellectual affair. I like methods, tools, and theory, not because I use them very often, but because I like to be able to explain my methods and my world.
So basically this post is all about trying to explain a small part of how the brain works when faced with a creative challenge or a problem, and the tools I myself have found very useful when in a fix, drawing both from my industrial design background and my many years in the games business both as a professional and as a teacher.
These are the topics I'll touch upon in the post:
1. Understand the challenge
When the brain is faced with a challenge, the first – and, to my mind, most important – task is to understand the problem or challenge thoroughly. I'll get back to that.
2. Gathering information
In this phase, the brain goes into high gear, focusing on finding out as much as possible about a specific topic. Ever experienced that you find books, articles, items and people relevant to a challenge that you're facing or a problem you want to solve? That's your brain, trying to help you find what you need. Often this process is subconscious. Knowing about it will help your brain do good work for you.
3. Think about it
Reflection really is an underrated process. Give yourself the luxury of digesting what you're working on, and don't try to push it. There are, however, ways to do that too. I'll get back to that.
4. Speculate – go on a flight of fancy
Let go of the challenge or problem and make a wish. What if? What if that technical limitation didn't exist? What if you had unlimited time? What if you could magically make something happen? What experience would you like to instill in the player then?
5. Develop ideas
This is where reality meets dream, and where the flight of fancy turns into an actual idea that can be used within the framework, a connection going back to the framework.
6. Select your idea
7. Implement your idea
The Framework
Basically this is where you set the limitations on your project or problem that you want to solve or work with. These can include, but are by all means not limited to:
- What happens in the brain when being creatively challenged?
- Problem description, or definition of the challenge
- Some tools, such as visual thinking, scrap- and notebook, brainstorm etc
- Some reading material you can use to move forward

- Technical limitations
- Story limitations or narrative limitations
- Genre
- Accessibility
- Publisher demands
- Any other limitations such as time, resources and quality.
- Identify what the product wants to be – What is the goal of this item/software/service you want to make. What does the product offer?
- Describe the basic functionality of the product – What is the main function?
- See the product the way the user sees it – If you define how your audience is supposed to receive the item you're making, the goal is easier to reach.
- Describe the user and the personality of the product – Who is the user? How does the personality of the product "complete" the user?
- Describe how the product will be experienced through different senses – How does it feel? What does it taste like? How does it sound? Is it strong, is it robust, does it have a sense of quality, etc.
- Describe how the product impacts your company's image – This is a good step, particularly when working with hardware or actual products. What will the item say about the company? (As an example – what did the "feminist whore" debacle say about the developers of Dead Island, Deep Silver? What does the Hot Coffee mod say about Rockstar North? What does the option of homosexual relationships in Dragon Age 2 say about BioWare?)
- Identify the elements that define, and describe the level of, the experienced technical quality of the product – What will your item say about the tech used? Should it be showcased? Is tech important? Is it not important?
- What's the purpose of the game?
- Who is the player?
- What do you want the player to experience?
- What do you want the player to feel?
- When should the player play?
- How much should the game cost?