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AR 'far more promising' than VR, says Niantic CEO John Hanke

John Hanke, CEO of Pokemon Go developer Niantic, believes augmented reality is a more promising prospect than its virtual reality counterpart.

Chris Kerr, News Editor

September 20, 2016

1 Min Read

John Hanke, CEO of Pokemon Go developer Niantic, believes augmented reality is a more promising prospect than its virtual reality counterpart. 

Speaking on the latest episode of Recode's 'Recode Decode' podcast, the Niantic helmsman said augmented reality has more long-term potential because it doesn't shut people off from the outside world. 

Rather, it encourages them to interact and engage with the environment around them, creating experiences that are altogether more compelling than anything put forward by VR devs. 

"From the very beginning, our games were about encouraging people to go outside and see interesting places," said Hanke, revealing he has mixed feelings about Pokemon Go's tendency to keep players glued to their smartphone screens.

"It is the direction that I think is far more interesting and promising — for technology and, really, for humanity," Hanke added.

"AR is designed to add, enhance the things you do as a human being: Being outside, socializing with other people, shopping, playing, having fun. AR can make all those things better."

For more from Hanke, you can listen to the latest episode of Recode Decode right here.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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