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Zynga welcomes competition, eyes core audience

Social gaming company Zynga said that it it welcomes the growing competition int he social and mobile markets, and alongside this growth, the company is looking to expand to new audiences.

Tom Curtis, Blogger

February 14, 2012

1 Min Read

Major social gaming company Zynga currently operates a number of the top games across Facebook and mobile devices, but the company isn't worried that competition is quickly growing on both platforms. Rather, Zynga sees this competition as an opportunity for further growth. During its first-ever investor conference call on Wednesday, Zynga's John Schappert explained that as more quality games enter the market, more and more players will become interested in playing games in genral. As long as new games keep attracting players, Zynga's audience can keep growing. "Social gaming is still very early, and mobile gaming -- despite its success and its growth -- is still very early, and great games drive the audience. They bring new people in… so we like and welcome competition," he said. Schappert also said that alongside these growing audiences, Zynga hopes to expand its reach into new genres and game types, allowing the company to reach new types of players -- including the traditional core audience. "With respect to us and core gamers, our goal is to deliver the leading games in every major category of play," Schappert said. He specified that at the moment, the company has "nothing to announce," but reiterated the company's desire to produce games that cover all major categories.

About the Author(s)

Tom Curtis

Blogger

Tom Curtis is Associate Content Manager for Gamasutra and the UBM TechWeb Game Network. Prior to joining Gamasutra full-time, he served as the site's editorial intern while earning a degree in Media Studies at the University of California, Berkeley.

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