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Zynga has entered into a definitive agreement to acquire mobile monetization and advertising platform Chartboost for $250 million in cash.
May 6, 2021
1 Min Read
Social game developer Zynga has entered into a definitive agreement to acquire mobile monetization and advertising platform Chartboost for $250 million in cash.
Chartboost currently has over 700 million monthly users and operated an advertising platform that includes a Demand Side Platform and Supply Side Platform, along with mediation capabilities delivered through an SDK solution.
Zynga, which is known for its work on franchises like Words with Friends and CSR Racing, said the deal will position it as a "new leader in mobile advertising."
"Chartboost is one of the most dynamic monetization and discovery platforms in mobile, and we could not be more excited to welcome their talented team to our company,” said Zynga chief exec Frank Gibeau in a press release.
"By combining Zynga's high-quality games portfolio and first-party data with Chartboost’s proven advertising and monetization platform, we will create a new level of audience scale and meaningfully enhance our competitive advantage in the mobile ecosystem."
The deal is expected to close in the third quarter of 2021, and comes around two months after Zynga purchased Torchlight III developer Echtra Games with a view to delivering a "cross-platform play future."
About the Author(s)
News Editor, GameDeveloper.com
Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.
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