Zynga backs sports-betting game Sports Casino

Newsbrief: Zynga made its move into the social gambling market a couple of months ago. With today's announcement that it has partnered with sports-betting game company RocketPlay, the social giant is looking to turn its online betting services up a notch. RocketPlay has launched Sports Casino, a new betting title that aims to provide players with an authentic virtual sports gambling experience, via Facebook and Zynga.com. The first real-money gambling game for Facebook launched just last month. Zynga is following suit and putting a lot of faith in its online gambling exploits -- most recently, the company hired Maytal Ginzburg Olsha, previously SVP of corporate and regulated markets for real-money gambling site 888.com, to take on the role of COO of new markets at Zynga.