informa
2 min read
article

Zelnick bullish on AAA iPad games after XCOM success

As part of Take-Two's financial results today, company head Strauss Zelnick revealed that Firaxis' strategy title XCOM: Enemy Unknown was in the top 10-grossing iPad apps within the first week of release - a big success for the company.
As part of Take-Two's financial results today, company head Strauss Zelnick noted that Firaxis' strategy title XCOM: Enemy Unknown was in the top 10-grossing iPad apps within the first week of release - a big success for the company. Talking in the Q&A following the company results, Zelnick noted: "This bodes well for the opportunity to deliver profitably our most immersive new triple-A titles to mobile platforms as they evolve." He continued: "It’s a matter of just a couple of years before [tablets are] great entertainment platform [for video games]." It seems that the aggressive pricing for the title, which was priced at $19.99 in the U.S. iOS store, ended up working out for the company - in the short term, at least. Zelnick also commented that the upcoming external iOS game controllers would help the AAA game's cause a lot: "We do need an 'outboard' controller that becomes an industry standard that works for consumers. But I have every reason to believe that a tablet will become a great game platform, and we’ll be right there. I do think we’re a couple years away." And Zelnick continued: "The truth is consumers pay for what’s of value of them. And obviously we create a product that’s very expensive to make and market, and the price point reflects the intersection of those two things. There really is no reason that if you deliver a great experience on tablets that we should be price-limited." But, he said if consumers rejected that premium pricing, Take-Two is “flexible” and could work on other business models.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more