informa
2 min read
News

YoYo Games shuts down publishing division after struggling to 'add value'

YoYo Games general manager Stuart Poole explained the company has struggled to add value to the sector, and has instead decided to focus more of its energy on supporting GameMaker users.

GameMaker Studio 2 creator YoYo Games has shut down its publishing wing after just one year. 

Breaking the news in an interview with PocketGamer.biz, YoYo Games general manager Stuart Poole explained the company has struggled to add value to the sector, and has instead decided to focus more of its energy on supporting GameMaker developers and publishers.

The company only opened the fledgling division in May 2018, and at the time explained it would act as a conduit to success for GameMaker developers by providing them with "commercial expertise, advance knowledge of the platform, and investment clout."

"It’s become clear over the year that this isn’t where we can add the most value, and that our organizational capability to deliver in this area diverts resources from where they are most needed, and we aren’t in a position to offer significantly more than other publishers in this regard,” said Poole.

“Essentially, we are at our best when we’re providing support to GameMaker developers and publishers that have the effect of inspiring our community and helping new developers to learn faster.”

Following the division's closure, former Outplay Entertainment senior producer Chris Trewartha, who was brought in to lead YoYo's publishing efforts, has left the company.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more