Your game industry in your words: Week of January 27

[Gamasutra highlights choice quotes from game industry figures such as Mojang's Daniel Kaplan, Runic Games' Max Schaefer, Arc System Works' Daisuke Ishiwatari, and many others.] In our original and exclusive interviews, analysis, and feature pieces over the past week, a wide variety of developers, publishers, and indies shared their thoughts on indie game bundles, puzzle clones, portable adaptations, how Japanese studios can compete with major U.S. developers, and more. This Week's Noteworthy Game Industry Quotes "Find that hook - the elevator pitch - and then make sure that's how you're presenting the game in everything you do. If you don't have a strong position or elevator pitch, you might need to go back and take a look at the game." -- Chris Wright, co-founder at indie game marketing firm Surprise Attack "Fuck design documents, we prototype!" -- Indie developer and IGF finalist Vlambeer (Ridiculous Fishing) "There are a lot of other match-three games out there that are similar, and I think that being criticized like that is just part of a natural process." -- 6waves Lolapps responding to accusations that its Yeti Town game cloned Spry Fox's Triple Town "It'll be really weird to try to chase the PC version, because we will never be able to do that. That is not what we're trying to achieve. It's a different platform, and you have to adapt the game to the different platform, and that is what we're trying to do." -- Mojang's Daniel Kaplan on developing Minecraft: Pocket Edition  "Bundles basically cause your game to reach a completely new audience: I think a lot of indie devs worry about saturation when they should be worrying about reach." -- Paul Taylor, game designer at Frozen Synapse developer Mode 7 "The ESA would have been all too pleased to have SOPA pass until enough people started speaking out. They simply blew it on this issue, and it's too late to pretend that they oppose it." -- Runic Games CEO Max Schaefer discussing the Entertainment Software Association's stance on the Stop Online Piracy Act "Games developed overseas have progressed massively in terms of technical skill, and I don't think there's any way that Japan can win in that battle, so I think it'd be nice if we can approach the world market in a Japanese kind of way." -- Guilty Gear creator Daisuke Ishiwatari "If we're just going to keep on doing quirky 2D games, we're not going to be innovative." -- Jeremiah Slaczka, creative director at Scribblenauts and Run, Roo, Run developer 5th Cell The complete versions of these in-depth articles, as well as other insightful pieces, are all available in Gamasutra's pages for Exclusive items and Features.