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Your Game Industry In Your Words: Week Of December 2

Gamasutra highlights choice quotes from game industry figures such as Chair Entertainment's Donald Mustard, IO Interactive's Niels Jorgensen, and Kuju Entertainment's Adrian Hawkins.
[Gamasutra highlights choice quotes from game industry figures such as Chair Entertainment's co-founder Donald Mustard, IO Interactive's GM Niels Jorgensen, and Kuju Entertainment COO Adrian Hawkins.] In our original and exclusive interviews, analyses, and features over the past week, a wide variety of developers, publishers, and indies shared their thoughts with Gamasutra about topics like the dismissal of storytelling in video games, changes in EA Sports' strategy, and Heavy Rain's strip scene. This Week's Noteworthy Game Industry Quotes "Marketing is no longer about the launch." -- Industry analyst Nicholas Lovell discusses how free-to-play has changed games marketing "Computer game brands are moving from more console games to being entertainment media, really ... We are definitely monitoring that market very closely." -- Niels Jorgensen, GM of Hitman developer IO Interactive "There are some unbelievably amazing designs in those games that are just stomping what we're doing here in America, from a design standpoint." -- Chair Entertainment co-founder Donald Mustard on Super Mario Galaxy, and Japan's keen design sense "[The current market shift] doesn't feel any more chaotic than anything else I've witnessed in the last five, 10, 15 years." -- Kuju Entertainment COO Adrian Hawkins on developers moving from consoles to social/online "PSN is a completely different kettle of fish. The cost and the development process, the submission process and the contractual stuff... all much harder." -- Indie developer Rudolf Kremers, co-creator of Eufloria on bringing the PC game to console "Gamers on the whole are good at failure. We do it a lot, for fun -- or we certainly used to, before recharging health and infinite checkpoints." -- Margaret Robertson, Hide&Seek development director and former Edge magazine EIC on the difficult Demon's Souls "The landscape has changed. People are expecting to be able to connect more, and we're not really providing that in hardcore experiences." -- Activision veteran and U4ia CCO Chris Archer on companies ignoring the untapped social FPS market "Do we really want judges and lawyers sorting out disputes over Dragon Sabers?" -- Rutgers law professor Greg Lastowka examines whether people can or should own virtual property in games "When he comes into the studio, he will walk up and down, and shake everybody's hands, he'll pat you on the back, he'll say, 'Ah, man, you're doing great stuff. Keep it up!'" -- Big Huge Studio's Kingdom's of Amalur: Reckoning project lead Tim Coman talks about how studio owner and baseball legend Curt Schilling fires up the studio "Players with high testosterone levels are more susceptible to the grip of an undefeated challenge." -- Game designer, philosopher, and writer Chris Bateman explaining the role of testosterone in sustaining competitive play. The complete versions of these in-depth articles, as well as other insightful pieces, are all available in Gamasutra's pages for Exclusive items and Features.

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