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Xbox Game Pass subscriber growth falls short of Microsoft target

A new financial filing has shed light on the state of the subscription service.

Chris Kerr, News Editor

October 20, 2021

1 Min Read

Xbox Game Pass subscriber growth has fallen behind Microsoft's internal expectations.

According to a new financial filing, spotted by Axios, the number of Xbox Game Pass subscribers increased by 37 percent during the 12 months ended June 30, 2021, but the company had hoped to see growth of 48 percent.

It's unclear what those growth figures mean in terms of actual subscribers, although we do know Xbox Game Pass had topped 18 million subscribers at the start of the year.

Talking about that milestone back in January, Microsoft CEO Satya Nadella said consumers recognised the value of a "broader ecosystem," allowing the company to increase its console share.

The chief exec also touted Xbox Game Pass as a major revenue driver, and explained the entire Xbox Live ecosystem was attracting over 100 million active users each month.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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