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Wii U eShop audience is 93 percent male, 18-plus

According to new stats released by the company at Unity's Unite event in Seattle, Nintendo's audience for download games isn't as young as you might expect.
Nintendo of America's Damon Baker shared some interesting demographics about the audience for Wii U downloadable games on the Nintendo eShop: They're primarily 18-plus, and 93 percent male. While those stats don't cover the console's overall audience, they do paint a picture of its most engaged fans. "Looking at this, you might be surprised. Nintendo is known as a very kid-friendly, family-friendly console," Baker says. "What the audience is in a digital landscape, you'll see that it's very similar to what you see on Steam, what you see on the other consoles." Baker didn't offer stats for Wii U owners overall, nor the 3DS eShop. Of note: Though Baker says this means the audience is much like that of Steam or the other consoles, that's only true from a demographics perspective, not necessarily a taste perspective. Baker talked up the success of Yacht Club Games' Shovel Knight on Wii U and 3DS -- you can read all about how it performed -- and suggested that Nintendo's consoles offer a hospitable landscape for indie developers. Baker's full talk is embedded above. Many, many more Unite 2014 talks are available on Unity's YouTube channel.

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