informa
/
1 MIN READ
News

Weakened pound results in UK App Store price hike

Apple has announced it'll be raising the prices of apps and games on its UK App Store to account for weakened exchange rates in the wake of Brexit. 

Apple has announced it'll be raising the prices of apps and games on its UK App Store to account for weakened exchange rates in the wake of Brexit. 

A document released by the iPhone maker, and picked up by 9to5Mac, shows prices on the UK App Store will now match those in the States, meaning games retailing for $0.99 in the U.S. will cost British consumers £0.99. 

That's a 25 percent increase, with those $0.99 titles previously retailing for £0.79. The hike will affect every price tier when it's implemented over the next seven days, while in-app purchaes will also rise accordingly.

New alternate tiers (shown below) are being introduced to let devs and publishers maintain pricing parity, but are entirely optional. 

The price of all games will increase by default, and those keen to stick with the current model will need to re-publish. 

You can find out more about the upcoming changes by checking out Apple's official documentation

Latest Jobs

Cryptic Studios

Remote
1.19.23
Senior Producer

Anne Arundel Community College

Arnold, MD, USA
1.30.23
Instructor/Assistant Professor, Game Art

Night School Studio

Los Angeles, CA, USA
1.09.23
Level Designer / Scripter, Games Studio
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more