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Apple has announced it'll be raising the prices of apps and games on its UK App Store to account for weakened exchange rates in the wake of Brexit.

Chris Kerr

January 17, 2017

1 Min Read

Apple has announced it'll be raising the prices of apps and games on its UK App Store to account for weakened exchange rates in the wake of Brexit. 

A document released by the iPhone maker, and picked up by 9to5Mac, shows prices on the UK App Store will now match those in the States, meaning games retailing for $0.99 in the U.S. will cost British consumers £0.99. 

That's a 25 percent increase, with those $0.99 titles previously retailing for £0.79. The hike will affect every price tier when it's implemented over the next seven days, while in-app purchaes will also rise accordingly.

New alternate tiers (shown below) are being introduced to let devs and publishers maintain pricing parity, but are entirely optional. 

The price of all games will increase by default, and those keen to stick with the current model will need to re-publish. 

You can find out more about the upcoming changes by checking out Apple's official documentation

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2017

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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