informa
1 MIN READ
News

VTech aims to buy fellow edu-game maker LeapFrog in $72M deal

Two companies that make educational games and gadgets for kids are expected to merge next month in a deal that will see Chinese firm VTech spend roughly $72 million to acquire California-based LeapFrog Enterprises.

Two companies that make educational games and gadgets for kids are expected to merge next month in a deal that will see Chinese firm VTech spend roughly $72 million to acquire California-based LeapFrog Enterprises.

This is chiefly notable because it represents a consolidation in the market for educational games and technology. Both VTech and LeapFrog make toys, games and even dedicated edugame consoles (pictured) designed for children.

Industry watchers will also remember VTech was humbled by a headline-making security breach last year, when a self-described hacker provided the media with purloined VTech files containing sensitive personal information of VTech customers, including nearly 5 million parents -- and over 200,000 children.

It was a significant incident that, according to one Gamasutra blogger, heralded the end of a "Wild West" phase of game design in which game makers, especially those making mobile games aimed at kids, play fast and loose with user privacy.

 

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Six Foot

Houston, TX
10.3.22
Six Foot Director, Player Relations

Hometopia Inc.

Remote
10.7.22
Lead Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more