Virgin Gaming will award over €3 million ($4.33 million) in cash prizes during 2012, as part of its plans to host the biggest gaming tournaments and events ever seen.
The company also revealed that it will be launching a new tournament model later this week on August 25 called Series Tournaments, that will allow Virgin Gaming members to enter tournaments at any time.
These users will be able to play as many matches as they want, and then leave and come back to play remaining levels whenever they wish.
Virgin hopes that this flexibility will allow for more tournaments to be played, and for players to feel like the action and schedules are less rigorous.
Zachary Zeldin, co-founder of Virgin Gaming, explained, "We’re always listening to our members, and one thing we kept hearing was they wanted more frequent tournaments for larger prize pools."
"We can’t wait for them to try this new style of tournament; it’s going to let us to host more games and accommodate our unrivalled million euro prize pools."
At the start of the year, EA Sports revealed that
it had signed an agreement with Virgin Gaming, making the company the official provider of online tournaments for EA Sports.