GDC Vault highlights from the Game Developers Conference Online 2011 a free lecture featuring Nicole Thompson on Disney's MMO for kids, Club Penguin. Thompson, then executive producer of Disney's Club Penguin, discusses best practices for fostering a successful online community with over 150 million accounts, including how to provide safety, authenticity, connectivity, and fun for users in and out of the game. Session Name: 150 Million Penguins Can't Be Wrong: Managing the Virtual World of Disney's Club Penguin Speaker(s): Nicole Thompson Company Name(s): Disney's Club Penguin Track / Format: Customer Experience Overview:Nicole Thompson, executive producer of Disney's Club Penguin, offers a behind-the-scenes look at how the Internet's largest virtual world for kids manages and cultivates its community by putting them at the center of every decision made on the snow-capped island of Club Penguin. This talk will explore how the Club Penguin community plays a leading role in the development of products, characters, storylines throughout the virtual world, the practices in place for communicating with players - inside and out of the game - and the unique philosophy that has helped build and shape one of the largest online communities on the Internet.
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Video: The strain of keeping 150M Club Penguin players happy
Nicole Thompson speaks on managing and entertaining over 150 million account holders in Disney's MMO Club Penguin, in this free lecture from the Game Developers Conference Online 2011.