In this 2019 GDC talk, editor Derek Lieu and marketer Dana Trebella teach a practical and focused step-by-step process to find your indie game's differentiated message, and how to explain the game's hook via strong visuals and trailers.

This is a critical topic, since there are more games competing for players' time and money now than ever before, and together Trebella and Lieu helped shed some light on the many ways you can get your game in front of the people who will appreciate it most.

It was a great and useful talk, one that's now completely free to watch over on the official GDC YouTube channel!

About the GDC Vault

In addition to this presentation, the GDC Vault and its accompanying YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC or VRDC already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page.