To hear Drinkbox Studios' Chris McQuinn tell it, a key quandary facing all developers is: how can you best maximize your game's exposure while spending "X" marketing dollars?
Speaking at the 2014 Game Developers Conference, McQuinn sought to help answer that question by running down how Drinkbox went about trying to get the word out about its first game, Tales From Space: About A Blob, the lessons it learned from doing so, and how it went on to apply those lessons towards partnering with a PR company to market its second (and more successful) game, Mutant Blobs Attack.
It's a good talk, one that covers some of the wrong turns and educational mistakes Drinkbox made and how those experiences informed the way it spread the word about its most recent (and most successful) game Guacamelee!
We've taken the liberty of embedding the video of "Indie Game Public Relations: 5 Years of Painful Lessons" above, but you can also watch it here for free on the GDC Vault.
About the GDC Vault
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