Fake Twitter account @PeterMolydeux has been lovingly parodying Peter Molyneux's ambitious game ideas for years. In two weeks, Double Fine Productions' modest plan for a local game jam based on these tweets exploded into an international event, with over a thousand people participating in more than thirty cities worldwide. In this 2013 talk, programmer Anna Kipnis explains how Molyjam was invented, organized, and went viral in such a short time, and why jams like Molyjam are important to stave off creative stagnation.
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