50 percent of YouTube video game content is community-generated, so developers should consider how to make the gameplay itself entertaining and easy to understand, says Sean 'Day[9]' Plott.
November 27, 2013
"If you can make it easy, convenient and fun for the community creators to make their own content then great, you get free marketing."
In this free GDC Vault video from GDC Next 2013, famed Starcraft II commentator Sean 'Day[9]' Plott discusses online streaming as a marketing tool and a way to build community around your game, along with design considerations to make streaming easier, in the talk 'The Observer Friendly Game.'
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