"Thinking differently and holding strongly to your strategy can disrupt an entire industry, and in a good way."In this free GDC Vault video from GDC 2006, Nintendo president and CEO Satoru Iwata explains how and why Nintendo took advantage of disruptive development practices to find success in the game industry. He also shares the story behind the popular Nintendo DS Brain Age games and hints at "The Revolution" (the codename for what would become the Wii), with its motion controller concept and Virtual Console platform, during his "Disrupting Development" presentation.
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Video: Iwata explains Nintendo's disruptive strategy at GDC 2006
Nintendo president Satoru Iwata explains how the industry was ripe for disruption at GDC 2006, sharing the story of Brain Age's unprecedented success and teased what would become the Wii.