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Video: Iwata explains Nintendo's disruptive strategy at GDC 2006

Nintendo president Satoru Iwata explains how the industry was ripe for disruption at GDC 2006, sharing the story of Brain Age's unprecedented success and teased what would become the Wii.

Game Developer

February 12, 2014

1 Min Read

"Thinking differently and holding strongly to your strategy can disrupt an entire industry, and in a good way."

In this free GDC Vault video from GDC 2006, Nintendo president and CEO Satoru Iwata explains how and why Nintendo took advantage of disruptive development practices to find success in the game industry. He also shares the story behind the popular Nintendo DS Brain Age games and hints at "The Revolution" (the codename for what would become the Wii), with its motion controller concept and Virtual Console platform, during his "Disrupting Development" presentation.

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support. Gamasutra and GDC are sibling organizations under parent UBM Tech

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