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In this 2020 GDC Summer session, Derrick Morton & Daniel Widner discuss the benefits of incorporating social responsibility as a business strategy for free-to- play games.

Bryant Francis, Senior Editor

September 28, 2020

1 Min Read

What do game companies owe the rest of the world? Though games, especially free-to-play games, might not be as earth-shatteringly important as other elements of society, they do occupy a large amount of people's time and financial interest. So it's no surprise that a number of developers lately have been asking "can we use that time and financial investment for good?"

At GDC 2020, FlowPlay CEO Derrick Morton and The American Cancer Society's Daniel Widner discussed how developers can best respond to that impulse. How can developers incorporate social responsibility as a business strategy? How can free-to-play games, which are huge revenue generators, get in on this action?

These are some of the questions you can get answers to in the full video above, or you can watch it for free on the GDC Vault.

About the GDC Vault

In addition to this presentation, the GDC Vault and its accompanying YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC or VRDC already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page

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