It's not easy to ensure the user experience (or UX) that players have when booting up your game is enticing, effective, and streamlined -- especially when you're working on big games aimed at a broad audience.
At GDC 2017's UX Summit, a panel of prominent user experience researchers, creatives, and producers (from big game companies like EA, 2K Games, Ubisoft, WB Games Montreal, and Bungie) acknowledged the challenge and spoke frankly about the tricky business of making good UX in games.
Together they discussed the role of data in the creative process, the focus of UX at different organizational levels, the importance of trust in the UX research process, and how developers can avoid crafting bad player experiences.
It was a lively discussion that highlights the different ways (seen and unseen) in which UX concerns permeate the game industry. If you didn't see it then, make sure to watch it now for free via the official GDC YouTube channel!
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