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Video: An insider's guide to localizing your game for China

From gameplay to monetization, linguistics to UI/UX, Reality Squared's Shaun Newcomer explains how foreign developers can tackle the challenges of Chinese game localization at GDC 2014.

February 20, 2015

1 Min Read

The Chinese digital games market is booming, but foreign developers need to carefully consider how they develop and introduce games to the region.

China-based Reality Square Games has seen remarkably growth in the past three years, expanding from rural central China to modern Shanghai on the strength of its work as a game localizer and operator, and at GDC 2014 Reality Squared's Shaun Newcomer shared lessons learned along the way. 

From gameplay to monetization, linguistics to UI/UX, Newcomer explained how foreign developers can tackle the challenges of Chinese game localization and shared an insider's perspective on the nature of China's game market.

His talk, "Journey to the West: A Chinese Game Localization Primer", is now available to watch for free via the GDC Vault.

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.

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