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Valve updates Steam pricing tools so devs can better manage global sales

"With purchasing power and foreign exchange rates constantly evolving, we needed to make significant changes."

Chris Kerr, News Editor

October 25, 2022

2 Min Read
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Steam's pricing tools and recommendations have been tweaked by Valve in a bid to simplify the way developers manage global prices on the platform.

According to Valve, the revamped tool makes it easier to control the timing of price changes and review prices for any errors or anomalies.

For instance, the new tool will provide a clear summary of price changes and display warnings for currency prices that are drastically higher or lower than other currencies. It will also feature an integrated CSV import/export with a preview function, and provide a simplified flow for updating all packages to match recommended currency conversions.

Valve has also rolled out a pricing recommendation update to help developers understand how their games should be priced in other currencies, given a base price in USD.

"For instance, these suggestions might be helpful if you’ve already decided to charge $19.99 USD but aren’t sure what to charge in Qatari riyals or Norwegian krone," wrote Valve. "We think it’s a helpful guide, but with purchasing power and foreign exchange rates constantly evolving, we needed to make significant changes to those conversion recommendations to stay current.

"The new recommendations are now live – but as always, developers on Steam are in control of their own pricing. Any given product could use our recommended conversions for all, some, or no other currencies."

Valve has pledged to keep the pricing guide current by "establishing a more regular cadence to review prices," and will be taking a close look at its recommendations on an annual basis and making adjustments accordingly.

The new pricing tool is live and can be used by Steam developers right now. For more information on the Steam pricing updates, including tutorial documentation, check out the Steamworks blog.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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