Unity bolsters its mobile toolset with Playnomics acquisition

VentureBeat reports that Unity Technologies has purchased Playnomics, the mobile game analytics firm, for an undisclosed sum. Playnomics makes its money selling predictive analytics and marketing services to game developers. Last year it announced a partnership with Unity that -- among other things -- earned Playnomics preferred partner status in the Unity Asset Store Online Services program, where it sells access to its PlayRM (player retention management) platform for online and mobile games. VentureBeat posits that the acquisition is part of Unity's greater plan to build itself into a developer's "one-stop shop for game tools and services," and Playnomics' suite of services would seem to complement Unity's own Unity Cloud suite of mobile game promotion and monetization tools. Gamasutra has reached out to representatives of both Unity and Playnomics for confirmation and further comment on the news. UPDATE: Unity has confirmed the acquisition in a blog post penned by CEO David Helgason. "We’re continuing our steps forward towards providing all of the developers using Unity the best tools to make their businesses a success after the process of creating an awesome game is complete," Helgason writes.