informa
1 MIN READ
News

Unity bolsters its mobile toolset with Playnomics acquisition

UPDATE: Unity has confirmed an earlier report that it has purchased mobile game analytics firm Playnomics as part of an ongoing effort to offer developers a wider suite of tools and services.
VentureBeat reports that Unity Technologies has purchased Playnomics, the mobile game analytics firm, for an undisclosed sum. Playnomics makes its money selling predictive analytics and marketing services to game developers. Last year it announced a partnership with Unity that -- among other things -- earned Playnomics preferred partner status in the Unity Asset Store Online Services program, where it sells access to its PlayRM (player retention management) platform for online and mobile games. VentureBeat posits that the acquisition is part of Unity's greater plan to build itself into a developer's "one-stop shop for game tools and services," and Playnomics' suite of services would seem to complement Unity's own Unity Cloud suite of mobile game promotion and monetization tools. Gamasutra has reached out to representatives of both Unity and Playnomics for confirmation and further comment on the news. UPDATE: Unity has confirmed the acquisition in a blog post penned by CEO David Helgason. "We’re continuing our steps forward towards providing all of the developers using Unity the best tools to make their businesses a success after the process of creating an awesome game is complete," Helgason writes.

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Six Foot

Houston, TX
10.3.22
Six Foot Director, Player Relations

Hometopia Inc.

Remote
10.7.22
Lead Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more