informa
1 min read
News

Twitter tags Zelda as the 'most talked about' game during E3

While this is more of a fun data point than a particularly useful insight, it does give credence (at least, if you care about Twitter mentions) to Nintendo's Zelda-centric marketing strategy for E3

E3 week is drawing to a close, but even though it's not quite over yet Twitter has published a list of the ten most common game names mentioned on the social network during the event. Perhaps unsurprisingly, Nintendo's Zelda: Breath of the Wild topped the chart.

While this is more of a fun data point than a particularly useful insight, it does give credence (at least, if you care about Twitter mentions) to Nintendo's marketing strategy for E3 this year, which seems to have been focused almost solely on Zelda.

After ditching its traditional live E3 press conference years ago, this year Nintendo even skipped broadcasting a pre-recorded Nintendo Direct video for E3 in favor of a pure livestream from its Treehouse team.

While games like Pokemon Sun and Moon were mentioned and streamed during the show, the upcoming Zelda: Breath of the Wind dominated both Nintendo's E3 livestream and its E3 booth space, which likely accounts for why the game was mentioned more than twice as often on Twitter as the next game on Twitter's most-Tweeted chart (seen below), Battlefield 1.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more