informa
News

Twitch to start selling games through streams this spring

Streaming giant Twitch will soon become a video game retailer, with the company unveiling plans to enable the sale of games and other in-game content later this spring.

Streaming giant Twitch will soon become a video game retailer, with the company unveiling plans to enable the sale of games and other in-game content later this Spring. 

Twitch says the new program will "empower" publishers and devs, and has already attracted the interest of dozens of big names including Ubisoft, Hi-Rez Studios, and Telltale Games.

In terms of the financial benefits, developers will be given a 70 percent cut of sales revenue whenever their game is sold via a stream, while partnered streamers will also receive 5 percent slice if a sale is made through their page. 

Buying a game will be as simple as hitting a purple 'buy now' button located just below the main streaming window. 

After making their purchase, consumers will then be able to download titles through the Twitch desktop app or existing publisher-operated services like U-play. 

This isn't the first time Twitch has allowed developers to sell games on its platform, as back in 2014 indie outfit Vlambeer used the Twitch Connect functionality to sell Nuclear Throne to channel subscribers. 

It is, however, the first time Twitch has attempted to start its own bona fide sales initiative, and marks a notable change in direction for the popular platform.

Latest Jobs

Pocketwatch Games

Remote
01.05.22
Senior Gameplay Engineer

Disbelief

Cambridge, Massachusetts
01.07.22
Jr. Programmer

Gameloft Australia

Brisbane, Australia
01.06.21
Creative Director

Sucker Punch Productions

Bellevue, Washington
01.06.22
Senior Systems Designer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more