Toys R Us will compete against the iPad, Kindle, and LeapPad with its own Android-based tablet created specifically for children, which will feature games and its own app store.
Set to be sold exclusively through Toys R Us starting October 21, the Tabeo tablet is a 7-inch, multi-touch tablet featuring a built-in camera, extensive parental controls, WiFi, motion control capabilities, HDMI output, and 4GB storage plus a microSDHC slot.
Tabeo offers developers another tablet platform that they can release their titles to, as it features a special app store with thousands of kids-safe applications and games curated by the Toys R Us team.
It also comes with pre-installed books, educational apps, and nearly 20 games, including some from popular mobile franchises like Angry Birds, Fruit Ninja, Cut the Rope
, and Temple Run
The retailer has priced Tabeo at $150, positioning it as a cheaper alternative to existing tablets like Apple's iPad (starting price of $499 for the newest model), Amazon's Kindle ($159 for non-HD model), and various other Android-based devices. LeapFrog's LeapPad2, though, is only $100.
Toys R Us previously dipped its toes in the tablet market last year by partnering with Fuhu to release a $200 Android-based tablet for kids. Other retailers, like GameStop
, are making similar efforts to push into the tablet market by selling branded devices.