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Tilting Point sinks $60 million into Match 3D developer Loop Games
Free-to-play publisher Tilting Point has sunk $60 million into Match 3D developer Loop Games.
February 11, 2021
1 Min Read
Free-to-play publisher Tilting Point has sunk $60 million into Match 3D developer Loop Games. The investment will allow Loop Games to bolster Match 3D with App Store Optimization and "potentially future services."
Both companies have previously worked together as part of a 'UA partnership" that helped increase Match 3D's daily active user count fivefold to 2.6 million. That success convinced Tilting Point to continue backing the title, which has also become one of the top 100 highest-grossing iOS games in the USA.
"Tilting Point was instrumental in providing the UA funding and expert consulting that we needed to boost Match 3D to its rapid success; if not for their support, the game wouldn’t be where it is standing right now,” said Loop Games chief exec, Mert Gur, in a press release. "I know that Match 3D is poised for even greater success now that it has the support of Tilting Point’s ASO expertise."
The news comes less than a month after Tilting Point established a new studio in St Petersburg, Russia, to expand its global development capabilities.
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News Editor, GameDeveloper.com
Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.
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