informa
/
Business
News

Third-party Steam Machine manufacturers express concern

"It's going to be very challenging. This will absolutely be the least profitable system we ever sell." - Frank Azor, general manager of the Alienware game division, talks about how tricky the Steam Machine space is going to be.
"It's going to be very challenging. This will absolutely be the least profitable system we ever sell."
- Frank Azor, general manager of the Alienware game division, talks about how tricky the Steam Machine space is going to be. Valve unveiled the Steam Machines initiative last year, with the idea that third-party manufacturers can choose to build and sell their own Steam Machines -- essentially living room PCs that come with the Steam OS installed, and support for the Steam controller. While we've heard Valve talk about the potential of Steam Machines before, we've not heard so much from the various companies currently considering or putting together these machines. Talking to the Wall Street Journal this week, Alienware's Azor said that his company does not expect to make a great deal of money from building its own Steam Machine, but that the decision to go ahead with one was based on Valve's prior success in the PC game space. Kelt Reeves, president of Falcon Northwest Computer Systems Inc., agreed with this sentiment, adding, "If anyone can do this, Valve can do it." But other producers of Steam Machines are a little more wary. Tuan Nguyen, director at iBuyPower, is worried that fragmentation in the Steam Machine space will be a big issue. "It's like the Android phone marketplace," he noted. "You have phones all over the place with wild specs and pricing." This will lead to confusion among consumers, he added, and he's concerned that if Valve were to release its own Steam Machine (Valve has confirmed no such plans), third-parties would be left out in the cold.

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more