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Over 70% of free-to-play users stop playing within the first 30 days of the average free-to-play title -- and data mining company Playnomics says it has the solution to making these players stick around for longer.

Mike Rose, Blogger

August 28, 2013

1 Min Read

Over 70 percent of free-to-play users stop playing within the first 30 days of downloading the average free-to-play title -- and data mining company Playnomics says it has the solution to making these players stick around for longer. The company claims that its new Churn Predictor implements an algorithm that can use past data to estimate the likelihood that a user is going to stop playing the game soon. Playnomics says the Churn Predictor gives each player a predictive score, which collectively can be used by developers to reduce overall churn. Developers who have Playnomics' PlayRM Platform integrated into their games can then engage with the player in an attempt to keep them onboard. This can be done through personalized messages that are sent to the player in order to try to keep them playing for longer. More information on how the company's predictive churn algorithm's work can be found on the official website. The inforgraphic below gives more insight into how the system works. Playnomics_Infographic_Final.jpg

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