The average U.S. paying mobile game player spent $87 on F2P IAP last year

In the U.S., mobile game players who spent money in game last year shelled out an average of $87 on in-app purchases: a figure that's just $5 shy of the $92 average spend of PC and console gamers.

In the U.S., people who spent money in their mobile games last year shelled out an average of $87 on in-app purchases in free-to-play mobile games: a figure that's just $5 shy of the $92 average spend of PC and console game players.

That’s according to a new report from digital commerce analyst Slice Intelligence, which (based on data gleaned from over 4 million digital purchasers in the U.S.) also states that 10 percent of mobile users account for 90 percent of revenue from IAPs. 

Slice says the above finding proves that mobile "whales" do exist, with the research firm going on to explain that the top one percent of mobile players - the elusive "white whales" - account for 58 percent of free-to-play mobile game revenue.

The company notes that such a unique spending pattern doesn’t occur in the realms of traditional gaming, where around 28 percent of the audience makes up 90 percent of game sales. 

Looking at those spending patterns on a game by game basis, Slice found that the mobile game with the largest average spend was Machine Zone's Game of War: Fire Age, which has an average spend per player of $550. 

Game of War was propped up by Summoners War and Big Fish Casino, which saw average spends of $272 and $232 respectively.

Latest Jobs


Hybrid, Cambridge, MA or Chicago, IL
Quality Assurance Lead

Bladework games

Remote (United States)
Senior Gameplay Engineer

High Fidelity, Inc.

Game Interaction Designer

Fred Rogers Productions

Hybrid (424 South 27th Street, Pittsburgh, PA, USA
Producer - Games & Websites
More Jobs   


Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer


Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more