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Tencent buys 6.86 percent stake in From Software parent company Kadokawa

Tencent will invest in Kadokawa animation projects and game adaptions of those titles

Chris Kerr, News Editor

October 29, 2021

1 Min Read

Tencent has purchased a 6.86 percent stake in From Software parent company Kadokawa.

From Software is best known as the studio behind Dark Souls, Bloodborne, and Elden Ring. Its parent company Kadokawa is a sprawling media conglomerate that owns a number of publishing, film, and cross media businesses.

As highlighted on Twitter by Dr. Serkan Toto, the CEO of video game consultancy Katan Games Inc., the deal is being pitched as a "capital and business alliance" that will see Tencent invest in Kadokawa animation projects and video game adaptions of those titles.

"[The purchase will] strengthen joint efforts in the animation and game segments; strengthen and accelerate the implementation of the global strategy for Kadokawa IP, including in China; and [allow Kadokawa to] utilize the platforms owned by the Tencent Group," explained Kadokawa in a presentation shared online.

Kadokawa also confirmed the deal on its own website, with the Japanese media conglomerate again describing the move as a "strategic alliance" in a notice to investors.

The news comes around nine months after Sony purchased a 1.93 stake in Kadokawa as part of a "capital alliance."

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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