Sponsored By

Strauss Zelnick has been CEO of Take-Two since January 2011 and could remain in charge until 2029.

Chris Kerr, News Editor

May 9, 2022

1 Min Read
A character from Grand Theft Auto on a bed of cash

Grand Theft Auto publisher Take-Two Interactive has extended the contract of long-time CEO Strauss Zelnick until 2029.

According to a new contract extension (spotted by Axios), Zelnick will now derive more of his pay from performance incentives related to "recurrent consumer spending," which is essentially synonymous for in-game and game-adjacent purchases.

Defining "recurrent consumer spending" in a separate SEC filing, Take-Two indicated Zelnick will be rewarded based on how well virtual currency, add-on content, microtransactions, and -- whisper it -- perhaps even NFTs perform over the next seven years.

"[Recurrent Consumer Spending] as of a given date shall mean certain net bookings generated by the Company calculated on a basis consistent with how the Company calculates recurrent consumer spending for its management reporting," reads Take-Two's own definition.

"For the avoidance of doubt, Recurrent Consumer Spending may generally include, without limitation, the sale of virtual currency, add-on content, microtransactions, NFTs, game related subscriptions offered directly by the Company and/or its subsidiaries and similar items, but would not include full-game digital downloads."

Although that recurrent consumer spending incentive isn't a new addition, Zelnick's new contract places more emphasis on its growth.

That's hardly surprising given live service titles like Grand Theft Auto Online and sports offerings such as NBA 2K22 continue to drive earnings at the company, but it's still notable to see Take-Two further incentivise growth in those areas.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like