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"In addition to securing the continued development, this deal secures global publishing of Payday 3 as well as the marketing efforts through the entire game life cycle."

Chris Kerr, News Editor

March 19, 2021

1 Min Read

Starbreeze has signed a co-publishing agreement with Koch Media to help launch Payday 3 in 2023. 

The Swedish company, which is continuing its rehabilitation under acting CEO Tobias Sjögren after exiting reconstruction and paying off the majority of its creditors, said Koch will handle global publishing and marketing on Payday 3

Starbreeze will remain the owner of the franchise itself, which has sold over 28 million titles to date. It added that Payday 3 will "be launched in a coordinated release on PC and consoles" and will lean on the 'Games as a Service' monetization model. 

"In addition to securing the continued development, this deal secures global publishing of Payday 3 as well as the marketing efforts through the entire game life cycle," said Sjögren. "We now have a strong foundation for a successful launch of Payday 3."

Koch is owned by Swedish holding company Embracer Group, having being purchased for $148.9 million back in 2018. The publishing deal arrives a day after Embracer raised $890 million through a new share issue to finance more acquisitions.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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