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Learning at GDC Next won't stop at the session tracks; vendors will be speaking on tracking analytics, iterating on a live free-to-play game, optimizing your user acquisition spend, and more.

Patrick Miller, Blogger

October 9, 2013

3 Min Read

Learning at GDC Next won't stop at the session tracks; Tencent, Google, GREE, and Samsung are just a few of the vendors offering instructional talks on the shared GDC Next/ADC Expo Floor Theater (booth #102), open to anyone with an Expo Pass as well as all GDC Next, ADC, and VIP All Access pass holders on November 5-6. Confirmed sessions include: Google's AdMob and Google Analytics teams will offer insights into tracking consumer analytics and your apps' performance in a talk called "Monetize, Measure, and Promote with AdMob and Google Analytics". Tencent will explain some of the marketing design and technical requirements devs ought to be aware of when pitching apps to Chinese operators in "A Developer's Guide to Pitching Games for the Chinese Market". Samsung will walk devs through their new developer program, explaining how to get your apps noticed on Samsung devices and get access to their special tools, in "Samsung + Developers". Mobile app publishing platform Fuse Powered will demonstrate how to use their tools to analyze and iterate on a live free-to-play game in "Freemium Iteration Loop; Analyze, Test & Adapt in Real-Time to Maximize Revenue". GREE will host a one-hour Q&A session with Jim Ying, VP of publishing and partnerships, where he will offer advice and feedback in a talk called "Publisher Speed Dating with GREE". App marketers Fiksu will explain how to optimize your user acquisition spend by targeting the right metrics in "Launching a Mobile Game: Insights on Key User Acquisition Metrics". Mobile VoIP provider Rebtel will discuss the importance of enabling app-to-app communication, using their app-to-app calling SDK as an example, in "Giving Your Game a Voice - Why App Communication Matters". GDC Next is the spiritual successor to GDC Online, and will take place alongside the App Developers Conference on November 5th-7th, 2013 at the Los Angeles Convention Center. This new event aims to highlight the future of video game development, with session tracks organized around 'Next Generation Game Platforms', 'Free To Play & New Business Models', and 'Smartphone & Tablet Games', as well as cloud and indie game tracks. Be sure to check out the GDC Next Session Scheduler to see these and other announced talks and begin your planning. Recently announced augmented reality experiences will include a talk from Experience Mars developer and Advanced Interactions founder Brian Cody, and a show floor demo from new AR hardware startup Technical Illusions, led by ex-Valve devs Jeri Ellsworth and Rick Johnson. Online registration is in full swing for GDC Next and the co-located ADC; register now and save up to $200 on ADC, GDC Next, or a combined VIP All Access Pass. For all the latest news on GDC Next, subscribe for updates via Facebook, Twitter, or RSS. Also, check out ADC's recently announced talks: Dreamkind on building children's education apps without relying on major brands, and Denim Group on keeping their app users' information secure.

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