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Sponsored feature: Converting free users to paying customers

In Gamasutra's latest sponsored feature, monetization company PlaySpan details some essential tips for increasing revenue and with online-enabled games and apps.
In Gamasutra's latest sponsored feature, monetization company PlaySpan details some essential tips for increasing revenue with online-enabled games and apps. The company said, "You've built a sticky Application or site and implemented a successful marketing plan to attract a multitude of free users. Now, how do you convert those free users into paying customers?" In the feature, PlaySpan notes that companies need to make sure to offer easy-to-use payment structures for their games, regardless of whether they use subscriptions, free to play models, or a hybrid of the two. "By making access to premium content and bonus activities easy and available, you may lower the barrier to entry and transform free users into loyal, paying customers. You also create a stable recurring revenue stream as users continue to refill their digital wallets and become more engaged with your games or Applications," PlaySpan said. The company added that hybrid models often provide users with more choice, further incentivizing them to spend money in a way that best suits their play style. "A hybrid payment model's most significant benefit is that the artificial revenue caps that come with subscriptions are removed and average revenue per user (ARPU) can increase, often significantly," said the company. For of PlaySpan's tips on increasing revenue with games and applications, read Gamasutra's latest sponsored feature, which is live now.

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