informa
/
2 MIN READ
News

Sony slashes PS Vita sales forecast once again

Although Sony managed to significantly reduce its overall losses during the third fiscal quarter, its video game business is still looking worse for wear, with forecasted PS Vita sales in particular once again slashed.
Although Sony managed to significantly reduce its overall losses during the third fiscal quarter, its video game business is still looking worse for wear, with forecasted PS Vita sales in particular once again slashed. It was mainly a reduction in television losses, coupled with stronger movie sales, that pushed Sony closer to profitable territories -- in comparison, Sony's Game division suffered a drop in both sales and profits during the quarter ended December 31, 2012. The company put this down to "the slow penetration of the PlayStation Vita," adding that it recognized the poor sales of the device as a "particularly important issue." As a result, it now estimates that the PS Vita and the PSP together will sell 7.0 million units during the fiscal year ended March 31, 2013. This forecast has been cut multiple times over the last year -- originally Sony estimated it would sell 16 million Vitas and PSPs during this fiscal year. This was then cut down to 12 million, and then once again slashed in November to 10 million. In comparison, Sony's PlayStation 3 also saw declining sales during this quarter, with PS3 and PS2 hardware sales down to 6.8 million compared to 7.4 million year-over-year, and software sales down to 61.7 million compared to 68.7 million year-over-year. Sony's plan to bring its game business back into play involves providing users with a more attractive video game software lineup, as well as offering more games through mobile devices. For the quarter ended ended March 31, 2012, Sony's Game division saw revenue of 268.5 billion yen ($2.9 billion), down 15.1 percent year-over-year, and operating income of 4.6 billion yen ($49.1 million), down from 33.8 billion yen ($360.1 million). Overall, the company posted revenues of 1.9 trillion yen ($20.8 billion), up 6.9 percent year-over-year, and losses of 10.8 billion yen ($115.3 million), improved significantly compared to losses of 159.0 billion ($1.7 billion) year-over-year.

Latest Jobs

IO Interactive

Hybrid (Malmö, Sweden)
3.02.23
Gameplay Director (Project Fantasy)

Arizona State University

Los Angeles, CA, USA
2.27.23
Assistant Professor of XR Technologies

IO Interactive

Hybrid (Copenhagen, Denmark)
3.02.23
Animation Tech Programmer

Purdue University

West Lafayette, IN, USA
3.02.23
Assistant Professor in Game Design and Development
More Jobs   

CONNECT WITH US

Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more