informa
/
News

Sony Japan sharpens its focus on China with new strategy division

The company quietly announced that it has opened a China Strategy Department in the SCE Japan Asia division, suggesting it may be moving to take advantage of China's grudging acceptance of game consoles.
Sony announced today that it has opened a new China Strategy Department in the Sony Computer Entertainment Japan Asia division. According to the press release, which was published in Japanese on the website of SCE Japan Asia, the new department will be led by Sony executive Takehito Soeda. Soeda has previously served as Sony's corporate communications manager in China, and his appointment to lead the newly-opened department suggests that Sony is interested in putting some official muscle behind pushing the PlayStation brand in China. While game consoles have been available for purchase on the Chinese gray market for years, they were officially banned from being sold in the country until this year, when China's State Council formally lifted the ban. China's Ministry of Culture is currently in the process of figuring out how -- or if -- it will allow consoles manufactured in the Shanghai free-trade zone to be sold in the country, and it appears that Sony is devoting resources to figuring out how to take advantage of that allowance. Gamasutra has reached out to Sony representatives for further comment on the news.

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more