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The PlayStation maker has named Ben King as its new senior VP of direct-to-consumer.

Chris Kerr, News Editor

January 13, 2023

1 Min Read
A close-up of the PlayStation 5

Sony Interactive Entertainment has appointed former Apple services executive Ben King as its senior VP of direct-to-consumer (DTC). 

As reported by Variety, King will now oversee the PlayStation Store and DTC operations, reporting to the company's SVP and head of global sales and business operations, Veronica Rogers. 

King spent over 12 years at Apple, joining the company as iTunes UK marketing manager in 2006 before eventually being named international commercial director of the company's services division. 

In a statement handed to Variety, King said he wants to help consumers "unlock maximum fun and joy" from the PlayStation ecosystem.

"The PlayStation Store has become one of the most visited digital media stores on the planet," said King. "This gives us the unique opportunity to think creatively about the relationship with our users, helping them to unlock maximum fun and joy from the PlayStation ecosystem, while simultaneously creating financial opportunity for our games studio partners."

King added that PlayStation could be better serving its community by delivering more "personalized experiences" and helping customers "discover the perfect entertainment for them, through the right channel, at the right time."

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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