Sony Begins PS3 Games Production In Russia

Sony DADC announced today that it has established a new PlayStation 3 media manufacturing services center in Russia, and has begun PS3 games production in an existing location. The company's manufacturing plant in Borovsk, which previously has been used to manufacture Blu-ray Discs, will now also produce PS3 games, providing new support for the fast-growing PS3 games market in Russia. The production will assist both local and international supply, and has been started in aid of significantly decreasing the time it takes to market titles for the PlayStation 3 console. The facility will begin by producing around 450,000 PS3 game units each month. Sony DADC has also established a new customer service and sales support center in Moscow, to aid support for PS3 users in the country. Hohannes Stegfellner, managing director at Sony DADC in Russia, explained, "Our mission is to support customers in their global enterprise operations and this investment in Russia completes our local operations in each of the so-called BRIC countries."