Nintendo's shares have soared ahead of the official reveal of its long-rumored console-handheld hybrid, the NX.
As reported by Bloomberg, shares surged by as much as 4.6 percent in Tokyo today, adding over $1 billion to Nintendo's market value.
"The reveal comes relatively late for a game console that is slated to go on sale in March," said Ace Research Institute analyst Hideki Yasuda, speaking to Bloomberg.
"It has to be sufficiently different from Wii U and deliver on Nintendo’s promise of a completely new concept device."
Nintendo confirmed the existence of the NX back in March 2015, with Satoru Iwata, who was company President at the time, describing the machine as a "brand-new concept."
The console-maker has remained tight-lipped since then, only confirming that the system will launch in March 2017 alongside The Legend of Zelda: Breath of the Wild.
Multiple rumors and leaks have suggested the new system will be a hybrid device designed to serve as both a home console and a handheld.
We'll know whether or not that proves to be true in less than an hour, when Nintendo pulls back the curtain at 7am PT on its official website.