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Sega invests millions in fledgling mobile publisher, GoGame

"We have developed a system which manages all these processes for the game developers through a self-service model so that they can focus on what they do best."

Singapore-based mobile publisher GoGame has received an undisclosed "multi-million dollar" investment from Sega's mobile games division, Tech in Asia has reported.

Founded back in July by David Ng, who previously led Gumi Asia's Singapore arm, GoGame's publishing initiative, GoPlay, lets developers use a drag and drop interface to create their perfect publishing package. 

The publisher also offers a more conventional package, which sees GoGame handle all the finer details before sharing any income with the developer. 

"It’s not enough to just make a good mobile game," said Ng in a statement, "success requires marketing, analytics, customer management, customer acquisition, localization, and many other essential but laborious processes to be in place."

"We have developed a system which manages all these processes for the game developers through a self-service model so that they can focus on what they do best."

By partnering with Sega, GoGame will now have access to the company's Noah Pass cross-promotional ad network, which currently has over 100 million users in Japan.

 

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