Founded back in July by David Ng, who previously led Gumi Asia's Singapore arm, GoGame's publishing initiative, GoPlay, lets developers use a drag and drop interface to create their perfect publishing package.
The publisher also offers a more conventional package, which sees GoGame handle all the finer details before sharing any income with the developer.
"It’s not enough to just make a good mobile game," said Ng in a statement, "success requires marketing, analytics, customer management, customer acquisition, localization, and many other essential but laborious processes to be in place."
"We have developed a system which manages all these processes for the game developers through a self-service model so that they can focus on what they do best."
By partnering with Sega, GoGame will now have access to the company's Noah Pass cross-promotional ad network, which currently has over 100 million users in Japan.