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Report: World of Tanks making 'double-digit' millions each month
Developer and publisher Wargaming.net has revealed that World of Tanks, its client-based, free-to-play game, makes somewhere in the low end of "double digit" millions in profits every month.
March 19, 2012
1 Min Read
Developer and publisher Wargaming.net has revealed that World of Tanks, its client-based, free-to-play game, makes somewhere in the low end of "double-digit" millions in profits every month. The privately held company hasn't disclosed exact sales or profit numbers, but CEO Victor Kislyi compares Wargaming.net's revenue and headcount growth to the early expansions of giant internet services firms like Twitter, Facebook, and Google. "We probably have one of the highest payment ratios in the industry, it's around 25-30 per cent," said Kislyi in an interview with GamesIndustry.biz. That's especially impressive when you consider World of Tanks has 20 million registered users. The game launched in Russia in 2010, and has since released in North America, Taiwan, and other European countries. Wargaming.net recently announced that it will release World of Tanks in Southeast Asia, and has hinted at plans for Brazil, Turkey, and the Middle East. As for its staff, the London-headquartered company has 400 people working on World of Tanks alone -- compared to the 120 it had 18 months ago -- across its development studios in Minsk, Belarus and Kiev, Ukraine. Along with those employees, it has 150 people working on World of Warplanes, 50 people creating small projects, and over 70 people at its St. Petersburg, Russia studio developing World of Battleships. Wargaming.net has offices in Paris, Berlin, and San Francisco, too.
About the Author(s)
Eric Caoili currently serves as a news editor for Gamasutra, and has helmed numerous other UBM Techweb Game Network sites all now long-dead, including GameSetWatch. He is also co-editor for beloved handheld gaming blog Tiny Cartridge, and has contributed to Joystiq, Winamp, GamePro, and 4 Color Rebellion.
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