Atari Interactive has issued a cease and desist to the owner of atari2600.org, a website dedicated to showing off independent, non-commercial programming efforts for the Atari 2600 console. According to the Atari User blog, atari2600.org has been owned since 2000 by Andrew Davie, who has used the site for years as a personal showcase for his Atari-related programming projects. The company wants Davie to relinquish the domain name for his site, on the grounds that it contains the "Atari" brand name -- while neither party has announced a resolution to the dispute, the site remains inaccessible as of this writing. Atari User reports that the company also recently threatened to sue Starsoft Berlin [German language], a non-commercial German fan site dedicated to producing demo disks for the Atari 800. Last July, Atari filed a lawsuit against Tommo Inc., a company that allegedly sold illegal knockoffs of the Atari Flashback 2 console. The company also recently announced a number of new senior management appointments aimed at transitioning the company's focus to the mobile and social gaming business.