Sponsored By

Redbox Expanding Kiosk Game Rentals Following Profitable Quarter

Following a quarter that supplied its parent company with $26.7 million in profit, Redbox has announced that it will expand its video game rental services to 5,000 additional kiosks across the U.S.

Frank Cifaldi

July 28, 2011

1 Min Read

Following a profitable quarter for parent company Coinstar, Redbox has announced that it will expand its video game rental services to 5,000 additional kiosks across the U.S. Revenue for Redbox -- which positions kiosks at well-trafficked locations to provide low-cost movie and game disc rentals -- was reported at $363.9 million for the three months ending June 30, a 33.8 percent increase from revenue reported last year. According to the company, 4 million games have been rented from its 21,000 game-stocked kiosks to date. The program formally launched last month, following a series of market tests. "Whether customers are playing a new game or genre, trying a game before they buy it or simply entertaining friends and family, they're embracing the availability of games at Redbox," said Redbox VP of video games Joel Resnik in a statement on Thursday. The service offers games for current game consoles for $2 a day. The expansion of its games program, which begins August 1, will bring the total number of kiosks offering video games to approximately 27,000.

About the Author(s)

Frank Cifaldi

Contributor

Frank Cifaldi is a freelance writer and contributing news editor at Gamasutra. His past credentials include being senior editor at 1UP.com, editorial director and community manager for Turner Broadcasting's GameTap games-on-demand service, and a contributing author to publications that include Edge, Wired, Nintendo Official Magazine UK and GamesIndustry.biz, among others. He can be reached at [email protected].

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like