informa
1 MIN READ
News

Rare says streamers were critical to Sea of Thieves' success

Sea of Thieves broke its three-month sales target in 24 hours with a little help from Game Pass, and a lot of help from streamers. 

Sea of Thieves broke its three-month sales target in 24 hours with a little help from Game Pass, and a lot of help from streamers. 

In a chat with USGamer, Rare producer Joe Neate explained that while Game Pass (Microsoft's Netflix-style game subscription service) "was part of the success," the team owes a huge amount to streamers and streaming platforms like Mixer and Twitch. 

It's an interesting comment, given the general assumption that Sea of Thieves had hit the ground running thanks to the number of Game Pass subscribers that were granted access to the plundering sim from day one

"I think [Game Pass] was part of the success. We beat all of our sales numbers that we had planned. We had a target to hit by the end of June, which we hit in day one of sales," said Neate. 

"But the number one thing that contributed to [our] success was streaming and content creators -- like above all else. You could see it almost just in terms of when people were streaming, the number of streamers, the number of people viewing and all that stuff correlated to our playerbase." 

A lack of concrete sales figures means it's impossible to know just how well Sea of Thieves has been faring in terms of units sold. Still, we do know the game pulled in 2 million players in its first week, and Microsoft claims the title would've become its "fastest selling new IP" for the Xbox One even without those Game Pass downloads.

Latest Jobs

Manticore Games

San Mateo, California
8.23.22
Senior Software Engineer - Mobile

Sony PlayStation

San Diego, California
6.23.22
Sr. Online Programmer

The Walt Disney Company

Glendale, California
8.1.22
Associate Marketing Manager - Walt Disney Games

Insomniac Games

Burbank, California
8.26.22
Accessibility Design Researcher
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more