Online game-tracking and optimization platform Raptr is shutting down after struggling to adapt to the ever-changing world of video games.  

The company was founded in 2007, and initially launched as a social networking website aimed at game communities. The network let users add games to their profiles and track play time, achievements, and other stats across multiple console and PC platforms.

In recent years the company tried to reposition itself within the industry, and in 2014 the firm rebooted its business plan to focus on PC players and game optimization. 

It also attempted to make inroads into the streaming and eSports arenas with the launch of game video clip recording and sharing service Plays.tv, which won't be affected by the closure after being spun off earlier this year.

Still, despite those efforts to diversify, Raptr CEO Dennis Throng says the company's primary optimization services are "no longer necessary."

"The world is different today than when we first launched Raptr. Many companies offer game optimization tools. Having an independent platform to do this is no longer necessary," he wrote on the Raptr website. 

"On September 30, we will start the process of shutting off access to your Raptr account and disabling features. If you’d like to export your tracked play history, you can do so immediately.

"We are proud of the service we built and the community who helped grow Raptr. Thank you, once again, for your support."

Raptr users can find out how to save their tracked play history by clicking right here.