Qualcomm sells off its mobile AR game platform Vuforia for $65M

Heads up, augmented reality game makers: Qualcomm is selling off its Vuforia business for a cool $65 million.

Vuforia is being acquired by American tech company PTC, and it's notable because the Vuforia SDK was one of the early augmented reality development toolkits made available to mobile developers.

When the platform launched on Android in 2010, Qualcomm made a show of making it freely available to developers and partnering with Unity to showcase how Vuforia could be used to create AR games. In 2011 it came to iOS, and it has since been used to create mobile AR games like Level-5's Yo-Kai Land.

Now the developer ecosystem that's grown up around the technology will be under new ownership by the end of the year, though representatives of both Qualcomm and PTC promise that the platform will continue to be developed and supported.